Who's behind nj content studio?

After decades spent building brands, running agencies, and guiding marketing teams from startups to the Fortune 500, we realized one thing: content was always the sticking point.

Too expensive. Too complicated. Too disconnected from strategy.

So we built NJ Content Studio to change that.

Founded by Steven Picanza (founder of ANEWBrand, a strategy-first branding firm for purpose-driven organizations) and John Bertino (founder of The Agency Guide, a national marketing consultancy and agency search platform), this studio is our answer to a broken content system.

No bloated crews. No inflated timelines. No fluff.

Just smart, streamlined, strategy-backed content—produced in a studio setting that makes you look good, sound sharp, and get results.

Whether you're a brand, a business, or a creator, we make content creation feel less like a production… and more like progress.