Blog

Michele Di Pietro, founder of Mangia with Michele @mangiawithmichele, is a culinary professional turned full-time food blogger and content creator specializing in Italian and Italian American cuisine. After a long career in food service and culinary direction, Michele launched her brand in 2017 on Instagram, posting recipes and engaging with the community, which quickly grew. The COVID-19 lockdown proved pivotal, as she authored her cookbook “Soupified” and later launched a well-structured website in 2021, which became her primary monetization hub. Michele emphasizes the importance of combining culinary expertise with digital marketing, SEO, and community engagement to build a sustainable brand. She shares insights on content creation, SEO strategy, email marketing, monetization via Mediavine ads, sponsored brand deals, and the challenges of balancing creative work with the technical and time-consuming aspects of blogging.  Despite occasional criticism from Italian food purists, Michele’s authenticity, warm connection with her audience, and continual learning in marketing and AI tools have propelled her success. She plans to expand her video content, podcasting, and product offerings while maintaining a strong community focus.

Go behind the scenes with Philly Sports Guy — from viral moments and stadium rituals to challenges, brand deals, and the passion driving a city’s fandom. Watch now.

David "Wez" Wesolowski shares viral food stories, TikTok growth tips, and the humor behind cheesesteaks, hot dogs, and creating authentic content on social media!

Discover how Two Guys on a Plane’s Andrew & Rich turned memes into millions of views with viral growth, podcasting, and smart brand partnerships.

Discover how two Philly entrepreneurs rose from the streets to build successful businesses, while giving back, inspiring others, and paying it forward

Are you in the wedding industry (or a content creator)? Want to go viral on social media platforms? Don't miss this convo with Adriana! TikTok, YouTube, and more!

Smuggling weed with Pablo Escobar, surviving solitary with Somali pirates, and launching New Jersey’s Growfather cannabis brand—George Martorano’s wild story blends legacy cannabis, South Philly roots, and NJ entrepreneurship.

Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out. Mike Desmarets reveals all!