NJCS 04: Going Viral on TikTok and YouTube in the Wedding Industry with Adriana Brauckmann
How to Go Viral on TikTok and YouTube with Adriana Brauckmann
What does it take for a wedding content creator to go from zero to over 50,000 loyal followers—and rack up half a million views on a TikTok video about bridal shower dresses?
In this lively, unscripted episode, Adriana Brauckmann, founder of The Pre-Nup podcast and a seasoned wedding industry insider, dishes on her unfiltered journey from filming solo tips on her iPhone to joining forces with major players like Love Stories TV and David’s Bridal.
Expect surprising confessions about what really works on TikTok, why the best-performing videos sometimes have zero talking, and how authenticity, consistency, and a touch of chaos fuel her content success.
You’ll also hear insider details on how Love Stories TV became the biggest wedding video platform—and why David’s Bridal is betting big by acquiring media brands to build a community, not just sell dresses. If you want practical tips, honest stories, and a behind-the-scenes look at the evolving world of wedding content, this is your episode.
Key Topics Covered
- 00:00 How "The Pre-Nup" started: wedding industry roots, podcast launch
- 05:09 Building a platform: TikTok beginnings, Instagram hesitations
- 07:25 Viral breakthrough: 500,000+ views for a dress montage
- 10:16 Growing a following: Reaching 10K fans, then 50K+
- 11:06 Production value: Why the shift to pro studio skyrocketed results
- 12:24 Short vs. long form: Why short clips feed podcast growth
- 15:33 Hooks, tactics, and audience-first strategy
- 24:20 David’s Bridal acquisition: Building community & launching Pearl
- 27:49 Content as CRM: Moving audiences through the wedding journey
- 31:32 SEO for creators: Challenges & tips for wedding industry brands
- 35:09 Behind the scenes: Planning, prepping, and the value of guests
- 44:12 Authentic camera setups & DIY production hacks
- 50:24 CapCut, editing, and learning the tools vs. hiring out
- 56:05 Big-picture goals: Building “the go-to” wedding podcast
- 58:32 Fun afterparty: favorite honeymoon spots, cocktails, and hot dog debates
Ready to be inspired, entertained, and pick up tactical tips? Jump in—this episode is for wedding industry creatives, marketers, and anyone who loves a smart business (and content!) comeback story.
Listen Now:
Watch Now:
About the Show and Our Expert Guests:
NJ Content Studio
For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!
Adriana Brauckmann
Host of The Pre Nup – Love Stories TV Podcast Network
Adriana Brauckmann is a renowned wedding expert, planner, and viral content creator who leads the popular podcast The Pre Nup. As the host, she brings a fresh, fun, and informative approach to wedding planning—merging her deep industry experience with energetic pop culture insights. Each week, Adriana welcomes top wedding professionals and celebrity guests to navigate real-world planning challenges, share expert tips, and demystify one of the most stressful events in people’s lives.
Known for her witty wedding hacks and must-follow TikTok videos, Adriana has earned a loyal following by making planning relatable—and enjoyable. Her engaging presence combines practical know‑how with humor to help couples prepare for their big day with confidence and creativity.
Ready for More?
• Episode 1: Learn about YouTube channel growth and marketing with Mike Desmarets of Evolve Ink.
• Episode 2: See how Mike Desmarets and his friend Sean of Two Chomp grew a foodie brand on social media.
• Episode 3: Hear incredible stories behind From Felon to Founder: The Rise of the Growfather, George Martorano
• Episode 5: Discover how Philadelphia Entrepreneurs Share Their Journey from the Streets to Successful Businesses
• Episode 6: Learn how to go From Memes to Millions of Views with Andrew and Rich from Two Guys on a Plane
• Episode 7: Get the inside scoop and see How To Go Viral With Philly Eats
