NJCS 02: Foodie Phenoms: How Two Chomp Grew on YouTube, Instagram, and TikTok by Keeping It Real [Part 2 with Mike DesMarets]
How Two Friends Grew a Foodie Channel on Social Media by Keeping it Real
Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out.
In this episode, Mike DesMarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews.
If you’ve ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success.
Key Topics Covered
- 00:00 - Introduction to Food Adventures, Recording Food Videos Raw, and Social Media Platform Preferences
- 01:15 - The Inspiration Behind Two Chomp
- 03:37 - The Concept and Branding of Two Chomp
- 04:55 - Logistics of Filming Food Reviews
- 07:28 - Restaurant Collaborations and Honest Reviews
- 09:21 - The Impact of Two Chomp on Restaurants (and the story behind their 1.5 million-view video at Middle Child)
- 19:27 - The Role of Social Media Algorithms
- 24:09 - The Power of Authentic Connections
- 24:31 - The Uncertainty of Social Media Platforms
- 25:45 - Diversification Beyond Social Media
- 26:40 - Email Marketing and Audience Ownership
- 27:52 - The Value of Authentic Content
- 31:42 - The Impact of Honest Reviews
- 43:35 - Collaborations and Growth Strategies
- 45:47 - Conclusion and Future Plans
Mike and Sean’s philosophy: “We are not the main characters-the food and restaurant are.” Their slogan: “We’re just a couple of guys that are hungry. Let’s Chomp.”
If you’re a content creator hungry to grow your own channel, Mike’s candid insights and practical tips from the Two Chomp journey are a must-listen.
For more from Mike, check out Part 1 with him, where we talked about growing a YouTube channel around Evolve Ink.
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About the Show and Our Expert Guest:
NJ Content Studio
For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!
Mike DesMarets
Two Chomp
Ready for More?
- Episode 1: Learn about YouTube channel growth and marketing with Mike DesMarets of Evolve Ink.
- Episode 3: Hear the story of redemption, resilience, and reinvention in America’s cannabis industry with the Growfather.
- Episode 4: Find out How to Go Viral on TikTok and YouTube with Adriana Brauckmann.
- Episode 5: Discover how Philadelphia Entrepreneurs Share Their Journey from the Streets to Successful Businesses
- Episode 6: Learn how to go From Memes to Millions of Views with Andrew and Rich from Two Guys on a Plane
- Episode 7: Get the inside scoop and see How To Go Viral With Philly Eats
- Episode 8: Philly's #1 Fan: Going Viral and Creating Content All for the Love of the Game
- Episode 9: Food Blogger Makes 6-Figures Using SEO & Keyword Research | From CPA to Full-Time Creator
- Episode 10: Millions of Views: Lil Snuff’s Journey from South Philly to Social Media Success
- Episode 11: How DarTheFoodGuru Grows His Foodie Channel with Charisma and Consistency
- Episode 12: Using Nostalgia to Build Followers with Tom Jurkowski of Vintage New Jersey
