NJCS 02: Foodie Phenoms: How Two Chomp Grew on YouTube, Instagram, and TikTok by Keeping It Real [Part 2 with Mike Desmarets]
How Two Friends Grew a Foodie Channel on Social Media by Keeping it Real
Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out.
In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews.
If you’ve ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success.
Key Topics Covered
00:00 Introduction to Food Adventures, Recording Food Videos Raw, and Social Media Platform Preferences
01:15 The Inspiration Behind Two Chomp
03:37 The Concept and Branding of Two Chomp
04:55 Logistics of Filming Food Reviews
07:28 Restaurant Collaborations and Honest Reviews
09:21 The Impact of Two Chomp on Restaurants (and the story behind their 1.5 million-view video at Middle Child)
19:27 The Role of Social Media Algorithms
24:09 The Power of Authentic Connections
24:31 The Uncertainty of Social Media Platforms
25:45 Diversification Beyond Social Media
26:40 Email Marketing and Audience Ownership
27:52 The Value of Authentic Content
31:42 The Impact of Honest Reviews
43:35 Collaborations and Growth Strategies
45:47 Conclusion and Future Plans
Mike and Sean’s philosophy: “We are not the main characters-the food and restaurant are.” Their slogan: “We’re just a couple of guys that are hungry. Let’s Chomp.”
If you’re a content creator hungry to grow your own channel, Mike’s candid insights and practical tips from the Two Chomp journey are a must-listen.
For more from Mike, check out Part 1 with him, where we talked about
growing a YouTube channel around Evolve Ink.
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About the Show and Our Expert Guest:
NJ Content Studio
For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!
Mike Desmarets
Two Chomp
Ready for More?
• Episode 1: Learn about
YouTube channel growth and marketing with Mike Desmarets of Evolve Ink.
• Episode 3: Hear the story of redemption, resilience, and reinvention in America’s cannabis industry with the Growfather.
• Episode 4: Find out How to Go Viral on TikTok and YouTube with Adriana Brauckmann.