NJCS 02: Foodie Phenoms: How Two Chomp Grew on YouTube, Instagram, and TikTok by Keeping It Real [Part 2 with Mike Desmarets]

John Bertino • June 7, 2025

How Two Friends Grew a Foodie Channel on Social Media by Keeping it Real

Mike Desmarets interview, Influencer marketing, foodie influencer.

Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out. 


In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews.


If you’ve ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success.



Key Topics Covered


00:00 Introduction to Food Adventures, Recording Food Videos Raw, and Social Media Platform Preferences

01:15 The Inspiration Behind Two Chomp

03:37 The Concept and Branding of Two Chomp

04:55 Logistics of Filming Food Reviews

07:28 Restaurant Collaborations and Honest Reviews

09:21 The Impact of Two Chomp on Restaurants (and the story behind their 1.5 million-view video at Middle Child)

19:27 The Role of Social Media Algorithms

24:09 The Power of Authentic Connections

24:31 The Uncertainty of Social Media Platforms

25:45 Diversification Beyond Social Media

26:40 Email Marketing and Audience Ownership

27:52 The Value of Authentic Content

31:42 The Impact of Honest Reviews

43:35 Collaborations and Growth Strategies

45:47 Conclusion and Future Plans


Mike and Sean’s philosophy: “We are not the main characters-the food and restaurant are.” Their slogan: “We’re just a couple of guys that are hungry. Let’s Chomp.”


If you’re a content creator hungry to grow your own channel, Mike’s candid insights and practical tips from the Two Chomp journey are a must-listen.


For more from Mike, check out Part 1 with him, where we talked about growing a YouTube channel around Evolve Ink.

Listen Now:

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About the Show and Our Expert Guest:


NJ Content Studio

For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!

Mike Desmarets


Two Chomp



Ready for More?


• Episode 1: Learn about YouTube channel growth and marketing with Mike Desmarets of Evolve Ink.

• Episode 3: Hear the story of redemption, resilience, and reinvention in America’s cannabis industry with the Growfather.

• Episode 4: Find out How to Go Viral on TikTok and YouTube with Adriana Brauckmann.

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