NJCS 07: How To Go Viral With Philly Eats
How To Go Viral With Philly Eats
From oversized hot dogs to viral cheesesteaks, David Wesolowski has turned everyday meals into millions of views. In this flavorful episode, John and Steven sit down with Wez, the creator behind some of TikTok’s funniest and most relatable food videos. Whether it’s mispronouncing words just to spark conversation or filming late-night snack runs, Wez has built a community that thrives on humor, honesty, and a shared love of food.
You’ll hear how a three-pound hot dog catapulted his content into the spotlight, why cheesesteaks are a guaranteed debate starter, and what it really takes to post three to four meals a day without burning out. Along the way, Wez reflects on the dopamine rush of likes, the challenge of staying authentic, and the secret tricks that keep his audience coming back for more.
Expect laughs, behind-the-scenes stories from viral posts, and a candid look at how leaning into quirks (and even mistakes) can be the key ingredient to creative growth.
Key Topics Covered
0:00 - Viral Meat Globe vs. 3-Pound Hot Dog: What Really Gets Views?
5:00 - How Feeding Time TV Grew from Pandemic Hobby to Food Brand
10:46 - Reddit Love & Viral Hits: Reading Terminal + $1M Hot Dog
21:20 - Slumps & Standards: How He Bounces Back and Handles Bad Food
23:25 - From Home Cook to Informed Critic: How He Vets Chefs with Real Questions
26:40 - Tricks for Views: Mispronouncing Words to Spark Comments
33:28 - Orders a Lot: How Variety Makes His Reviews Stand Out
36:22 - Sponsored = Fewer Views: Why He Always Discloses Paid Content
38:00 - Inside the Brand Deals: Wawa, Taco Bell & How Sponsorships Work
44:36 - No “Philly” in the Name: Leaving Room to Grow Beyond Local
53:43 - His Podcast: Behind the Mic of Delicious City Philly
59:21 - The Tasties: Creating Philly’s First Food Awards Show
01:01:44 - Underrated Eats: Hidden Gem Restaurant Picks in South Philly
Ready to laugh, get hungry, and pick up practical tips for creating content that connects? This episode serves up behind-the-scenes stories, creative hacks, and plenty of flavor—perfect for food lovers, creators, and anyone curious about turning everyday moments into viral hits.
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About the Show and Our Expert Guests:
NJ Content Studio
For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!
David Wesolowski
What started as casual food runs and offbeat humor has grown into a viral content journey that entertains millions. David Wesolowski has built a platform where oversized hot dogs, cheesesteak debates, and everyday meals become the spark for conversation, laughter, and community.
With a background rooted in creativity and a willingness to experiment, Wez has mastered the art of turning simple, relatable moments into engaging content that resonates far beyond the plate. His mix of humor, authenticity, and consistency shows how leaning into quirks and not taking yourself too seriously can fuel both growth and connection.
Through his storytelling, Wez proves that creativity is not just about polished ideas. It is about finding the fun in the everyday and sharing it in a way that brings people together.
Wez Wesolowski
Ready for More?
• Episode 1: Learn about YouTube channel growth and marketing with Mike Desmarets of Evolve Ink.
• Episode 2: See how Mike Desmarets and his friend Sean of Two Chomp grew a foodie brand on social media.
• Episode 3: Hear incredible stories behind From Felon to Founder: The Rise of the Growfather, George Martorano
• Episode 4: How to Go Viral on TikTok and YouTube with Adriana Brauckmann
• Episode 5: See how Philadelphia Entrepreneurs Share Their Journey from the Streets to Successful Businesses
• Episode 6: Learn how to go From Memes to Millions of Views with Andrew and Rich from Two Guys on a Plane
