NJCS 01: Get Millions of Views By Decoding the YouTube Algorithm with Evolve Ink [Part 1 with Mike Desmarets]

John Bertino • May 7, 2025

How to Grow on YouTube: Expert Advice from Mike Desmarets

Three men are sitting in front of microphones with the words

Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it?


In this first episode of the NJCS show, Mike Desmarets from Evolve Ink reveals how he went from just “posting videos” to dominating his niche with over 200,000 subscribers. 


You’ll hear the real story behind his rebrand, the simple consistency trick that exploded his growth, and the exact monetization strategies he used to turn views into dollars.


If you want to know how to stand out, keep people hooked, and turn your content into a business, don’t miss this. Listen now and steal what’s working-before your competitors do.

Key Topics Covered


00:00 Introduction to Evolve Ink and Mike Desmarets

07:12 The Journey of Content Creation

19:09 Rebranding and Finding Success

23:44 Consistency and Monetization Strategies

31:49 Tattoo Reactions and Community Engagement

36:30 Transitioning from Live Streams to Short Form Content

39:05 Monetization Strategies in Short Form Content

46:34 Content Creation Insights and Audience Engagement

55:58 Building a Brand Beyond Social Media


For more from Mike, check out our second episode with him, where we talked about growing a food review brand on social media.

Listen Now:

Watch Now:

About the Show and Our Expert Guest:


NJ Content Studio

For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!

Mike Desmarets


Evolve Ink

Ready for More?


• Episode 2: See how Mike and his friend Sean of Two Chomp grew a foodie brand on social media.

• Episode 3: Hear the story of redemption, resilience, and reinvention in America’s cannabis industry with the Growfather.


From Felon to Founder: The Rise of the Growfather, George Martorano
By John Bertino June 19, 2025
Smuggling weed with Pablo Escobar, surviving solitary with Somali pirates, and launching New Jersey’s Growfather cannabis brand—George Martorano’s wild story blends legacy cannabis, South Philly roots, and NJ entrepreneurship.
How To Grow on YouTube, Instagram, and TikTok
By John Bertino June 7, 2025
Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone’s filming their dinner, authenticity stands out. Mike Desmarets reveals all!