NJCS 01: Get Millions of Views By Decoding the YouTube Algorithm with Evolve Ink [Part 1 with Mike Desmarets]

John Bertino • May 7, 2025

How to Grow on YouTube: Expert Advice from Mike Desmarets

Mike Desmarets, Evolve Ink

Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it?


In this first episode of the NJCS show, Mike Desmarets from Evolve Ink reveals how he went from just “posting videos” to dominating his niche with over 200,000 subscribers. 


You’ll hear the real story behind his rebrand, the simple consistency trick that exploded his growth, and the exact monetization strategies he used to turn views into dollars.


If you want to know how to stand out, keep people hooked, and turn your content into a business, don’t miss this. Listen now and steal what’s working-before your competitors do.

Key Topics Covered


  • 00:00 - Introduction to Evolve Ink and Mike Desmarets
  • 07:12 - The Journey of Content Creation
  • 19:09 - Rebranding and Finding Success
  • 23:44 - Consistency and Monetization Strategies
  • 31:49 - Tattoo Reactions and Community Engagement
  • 36:30 - Transitioning from Live Streams to Short Form Content
  • 39:05 - Monetization Strategies in Short Form Content
  • 46:34 - Content Creation Insights and Audience Engagement
  • 55:58 - Building a Brand Beyond Social Media


For more from Mike, check out our second episode with him, where we talked about growing a food review brand on social media.

Listen Now:

Watch Now:

About the Show and Our Expert Guest:


NJ Content Studio


For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!

Mike Desmarets



Evolve Ink



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