NJCS 01: Get Millions of Views By Decoding the YouTube Algorithm with Evolve Ink [Part 1 with Mike Desmarets]
How to Grow on YouTube: Expert Advice from Mike Desmarets

Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it?
In this first episode of the NJCS show, Mike Desmarets from Evolve Ink reveals how he went from just “posting videos” to dominating his niche with over 200,000 subscribers.
You’ll hear the real story behind his rebrand, the simple consistency trick that exploded his growth, and the exact monetization strategies he used to turn views into dollars.
If you want to know how to stand out, keep people hooked, and turn your content into a business, don’t miss this. Listen now and steal what’s working-before your competitors do.
Key Topics Covered
00:00 Introduction to Evolve Ink and Mike Desmarets
07:12 The Journey of Content Creation
19:09 Rebranding and Finding Success
23:44 Consistency and Monetization Strategies
31:49 Tattoo Reactions and Community Engagement
36:30 Transitioning from Live Streams to Short Form Content
39:05 Monetization Strategies in Short Form Content
46:34 Content Creation Insights and Audience Engagement
55:58 Building a Brand Beyond Social Media
For more from Mike, check out our second episode with him, where we talked about growing a food review brand on social media.
Listen Now:
Watch Now:
About the Show and Our Expert Guest:
NJ Content Studio
For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!
Mike Desmarets
Evolve Ink
Ready for More?
• Episode 2: See how Mike and his friend Sean of Two Chomp grew a foodie brand on social media.
• Episode 3: Hear the story of redemption, resilience, and reinvention in America’s cannabis industry with the Growfather.