NJCS 01: Get Millions of Views By Decoding the YouTube Algorithm with Evolve Ink [Part 1 with Mike Desmarets]

What happens when two dynamic entrepreneurs combine community leadership with financial literacy for kids—and aren’t afraid to challenge the status quo? In this energizing episode, P. Michael and Lenny the Boss, co-founders of the Real Estate & Financial Literacy Academy for Kids, share their mission to empower the next generation through goal-setting, entrepreneurship, and real-world education—all through the lens of a barber chair. You’ll hear how their backgrounds shaped their bold approach to teaching, what inspired them to blend financial literacy with cultural storytelling, and why they believe the education system needs a serious update (or at least a makeover). Expect thought-provoking takes on creating generational wealth, designing a life with intention, and reaching underserved communities—plus wild tales from their travels to Africa and what a single pair of clippers taught them about access and opportunity. From founding a kids' academy to building out their brand and inspiring grown folks along the way, this episode is all about purpose, passion, and doing it your own way. Key Topics Covered 00:00 The World Needs to Know These Two 09:22 Focus Is the Only Way Forward 18:13 Build Your Own Empire 28:08 Escaping the Rat Race for Good 49:24 Lessons learned about creating and leveraging content 01:06:35 Wearing Their Own Brand 01:14:21 Support and recognition from the community 01:28:06 How the movie “Blue Streak” ties into business success Ready to be inspired, entertained, and pick up tactical tips? Jump in, this episode is for educators, entrepreneurs, parents, and anyone passionate about financial literacy, community leadership, and building generational wealth.

Are you in the wedding industry (or a content creator)? Want to go viral on social media platforms? Don't miss this convo with Adriana! TikTok, YouTube, and more!