NJCS 01: Get Millions of Views By Decoding the YouTube Algorithm with Mike Desmarets from Evolve Ink - Part 1
John Bertino • May 7, 2025
How to Grow on YouTube: Expert Advice from Mike Desmarets

Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it?
In this first episode of the NJCS show, Mike Desmarets from Evolve Ink reveals how he went from just “posting videos” to dominating his niche with over 200,000 subscribers.
You’ll hear the real story behind his rebrand, the simple consistency trick that exploded his growth, and the exact monetization strategies he used to turn views into dollars.
If you want to know how to stand out, keep people hooked, and turn your content into a business, don’t miss this. Listen now and steal what’s working-before your competitors do.
Welcome to the first episode of the NJ Content Studio podcast with your hosts John Bertino and Steven Picanza!
In This Episode:
00:00 Introduction to Evolve Inc. and Mike Desmarais
07:12 The Journey of Content Creation
19:09 Rebranding and Finding Success
23:44 Consistency and Monetization Strategies
31:49 Tattoo Reactions and Community Engagement
36:30 Transitioning from Live Streams to Short Form Content
39:05 Monetization Strategies in Short Form Content
46:34 Content Creation Insights and Audience Engagement
55:58 Building a Brand Beyond Social Media
Listen Now:
Watch Now:
About Hosts and Expert Guest:
John Bertino: bio here
Steven Picanza: bio here
Mike Desmarets: bio here
Ready for More?
If you love this episode, check out Part 2 with Mike, coming soon!