NJCS 06: From Memes to Millions of Views with Andrew and Rich from Two Guys on a Plane
From Memes to Millions of Views
What happens when a random plane encounter turns into a thriving creative partnership fueled by memes, storytelling, and community connection?
In this lively episode, John and Steven sit down with two creators who turned a shared sense of humor and a knack for capturing attention into something bigger than they imagined. From chance conversations in an exit row to building a meme account that exploded overnight, Andrew and Rich's journey show how consistency, vulnerability, and a willingness to take risks can change everything.
You’ll hear about the highs and lows of building an online brand, why memes became their secret weapon for growth, and how they use humor to spark deeper conversations about culture, entrepreneurship, and belonging. Along the way, they reflect on the dopamine rush of likes, the challenges of staying authentic, and the importance of building something real—beyond the algorithms.
Expect laughs, behind-the-scenes lessons from viral posts, and a candid look at how creativity and connection can take you further than you think (sometimes starting at 30,000 feet).
Key Topics Covered
- 00:00 - The Story Starts Here
- 05:13 - From Travel Photos to Memes That Went Viral Overnight
- 09:10 - The Chance Meeting on a Plane That Changed Everything
- 17:06 - How Does Rich Stay Funny
- 24:47 - The Secret Behind Their Facebook Success
- 28:35 - The Content Scheduling Strategy That Works
- 34:10 - TrovaTrip Partnership
- 40:24 - From Brand Partnerships to Podcasting
- 49:36 - Rapid Fire Q&A Round
- 52:22 - Advice for People Starting Out Now
- 01:00:08 - The Downsides No One Talks About
Ready to be inspired, entertained, and pick up tactical tips? Get ready for an episode that blends laughs with lessons, perfect for creators, entrepreneurs, and anyone who loves seeing bold ideas take flight.
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About the Show and Our Expert Guests:
NJ Content Studio
For start-ups, creators, entrepreneurs, and business owners looking to grow your business and amplify your voice, NJ Content Studio exists for you. With hosts John Bertino and Steven Picanza!
Two Guys on a Plane
What started as a chance conversation in an airplane exit row grew into a creative partnership that now fuels content, culture, and community. These two dynamic storytellers turned a simple meme account into a viral platform, and along the way, discovered the power of humor, consistency, and authenticity in building a brand.
With backgrounds that blend travel, entrepreneurship, and digital creativity, they’ve mastered the art of transforming everyday moments into relatable content that resonates across audiences. Their journey shows how staying curious, leaning into vulnerability, and embracing the unexpected can spark growth in both life and business.
Together, they’re proving that creativity can take you places, sometimes literally 30,000 feet in the air.
Two Guys on a Plane
Ready for More?
- Episode 1: Learn about YouTube channel growth and marketing with Mike DesMarets of Evolve Ink.
- Episode 2: See how Mike DesMarets and his friend Sean of Two Chomp grew a foodie brand on social media.
- Episode 3: Hear incredible stories behind From Felon to Founder: The Rise of the Growfather, George Martorano
- Episode 4: How to Go Viral on TikTok and YouTube with Adriana Brauckmann
- Episode 5: See how Philadelphia Entrepreneurs Share Their Journey from the Streets to Successful Businesses
- Episode 7: Get the inside scoop and see How To Go Viral With Philly Eats
- Episode 8: Philly's #1 Fan: Going Viral and Creating Content All for the Love of the Game
- Episode 9: Food Blogger Makes 6-Figures Using SEO & Keyword Research | From CPA to Full-Time Creator
- Episode 10: Millions of Views: Lil Snuff’s Journey from South Philly to Social Media Success
- Episode 11: How DarTheFoodGuru
Grows His Foodie Channel with Charisma and Consistency
