NJCS 10: Millions of Views: Joe Perri’s Journey from South Philly to Social Media Success

Joe's viral videos of throwing a pen at a car for sale caught attention. Posting three times a day at set times helped grow his audience fast.

He avoids over-editing and chasing viral trends, focusing on one-take authenticity. Controversy and negative comments fuel his engagement and motivation.

You will learn:

• How Joe built his brand with authentic content
• The origin and rapid growth of his podcast partnership
• His approach to affiliate marketing that earned significant commissions
• How managing direct messages builds a loyal community

Joe also talks about handling workplace conflict over political content. What niche will you own by being authentic and consistent? How will you turn controversy into attention without losing your voice? Are you using social media timing and frequency to your advantage? 

Joe’s story offers practical steps supported by measurable results.

Key Timestamps and Episode Moments

• 00:00:00 - "Controversy Sells": Opening statement on why controversy draws attention, setting the tone for the episode.
• 00:01:29 - Guest Welcome & Background: Joe “Lil Snuff” Perry is introduced, discussion of his Philly roots.
• 00:03:27 - Growing Up in South Philly: Family history, neighborhood background, addiction and rehab journey. How Joe’s recovery shaped his career direction.
• 00:07:13 - The First Funny Car Video: Creating the original "Selling Chevys for Less" clip, the famous pen throw, and early viral results
• 00:08:42 - Organic Catchphrases Go Viral: The "Selling Chevys for Less" tagline sticks and gets real-world traction.
• 00:09:30 - Jumping Into Affiliate Marketing: Success with Larry’s Lounge, "Chicken Man," the $15k first month.
• 00:11:05 - Social Posting Consistency: Posting 3 videos daily, at set times, and the importance of discipline.
• 00:13:35 - The Power of One Take: Joe’s philosophy: minimal editing, maximum authenticity ("one take Joe").
• 00:14:44 - No Desire for Viral Algorithm: Views on not chasing the algorithm, just authentic posting.
• 00:16:50 - Hooks & Clip Planning: No scripting or clip planning—personal hooks happen naturally.
• 00:18:07 - “Sacrilegious to Marketing”: The hosts react to Joe’s 'no-edit, no-plan' stance; humor and debate.
• 00:18:39 - Embracing Negativity: Embarrassment and negative comments actually fuel content creation.
• 00:19:22 - Community Building & DMs: How Joe’s team and superfans handle direct messages and negative comments.
• 00:33:35 - Starting the Podcast – The Origin Story: The call from Hollywood (Kevin Connolly), “get on the plane,” pitching the show concept, and family reaction.
• 00:41:31 - Dad's Sizzle Reel Moment: Joe’s father delivers the memorable “You got a home run, Joey, this is gonna blow!”—a high-energy highlight.
• 00:43:27 - Dealing with Controversy (and "Donald" Mention): Reaction to blowback at work after mentioning Donald (Trump), workplace conflict follows.
• 00:54:50 - Content Flops and Pops: Candid discussion about social media hits ("pops") and misses ("flops"), why some posts tank.
• 00:56:43 - Breaking Balls, Banter, and Hair: Lighter segment on internal ribbing, jokes about appearance, and wild hair stories.
• 00:57:28 - Behind the Scenes - "Real Snuff" Household: Insightful and humorous look at Joe’s personal life moments—bringing relatability and laughter.
• 00:59:00 - Giving Back & Social Impact: How the show and brand drive charity and community projects including turkey drives and youth events.